The BUILD Partnership · Leadership & Culture
Build the Company.Build the Team.Build the Leader.
We build better businesses by building the people inside them. One integrated partnership that grows the business without losing sight of the life it was supposed to create.
Companies our guides have worked with
The bigger opportunity
BUILD is not leadership training. It's organizational steroids.
“We need to become the kind of organization capable of accomplishing what we've decided to accomplish.”
A great strategy is not enough. You need a company that knows where it's going, a team that can execute together, and leaders willing and able to take ownership. BUILD works on all three, so growth stops depending on one person and starts running on identity, leadership, culture and systems.
One vision. Three levels.
The Partnership
Build the business. Clarity, alignment, accountability and execution.
Led by Brett Hyde, Pinnacle Business Guide
Pricing is tailored to your scope and goals. Let’s talk about where your business is headed.
Book a call →Build the business you intended to build.
As businesses grow, complexity grows with them. Priorities compete, accountability blurs, great people end up in the wrong seats, and too much still depends on the owner. BUILD Company installs the Pinnacle Business Operating System to change that.
What we build
- Clarity
- Know where you're going and what winning looks like.
- Alignment
- One direction for the leadership team, with clear roles and expectations.
- Focus
- Turn long-term vision into the few priorities that matter right now.
- Execution
- Rhythms, scorecards and meetings that turn plans into results.
- Problem solving
- Confront the brutal facts and fix the root causes holding you back.
The rhythm
Clarify the vision, evaluate the business and set direction for the year.
Review progress, solve the biggest issues and set the next 90-day priorities.
Focus, accountability and momentum between Summits.
Everyone knows where you're going, what matters now and what they own. Problems get solved instead of buried, and the business depends less on the owner.
Build the culture. Trust, behaviors, communication and accountability.
Led by Kirk Weisler, Collin Bingham and Matt Herrington
Pricing is tailored to your team size and goals. Let’s talk about what your team needs.
Book a call →Don't leave your culture to chance.
Every company has a culture. The question is whether you built it on purpose or let it happen. As companies grow, communication breaks down, silos form and accountability gets inconsistent. A great strategy still stalls when people aren't operating as a team.
What we build
- Identity
- Who you are, what you stand for and the behaviors that define you.
- Trust
- People speak openly, challenge ideas, tell the truth and face hard issues.
- Accountability
- Clear expectations, and a team that holds itself and each other to them.
- Leadership
- A shared picture of what great leadership looks like inside your company.
- Teamwork
- Break down silos and strengthen the relationships hard work requires.
The rhythm
Your team works on the real issues: trust, communication, healthy conflict, values, recognition and employee experience.
We work on your team while your team works on the business.
A team that trusts one another, has the conversations others avoid, holds high standards, takes ownership and lives the culture instead of just talking about it.
Build the individual. Focused 1:1 coaching for owners, executives, managers and emerging leaders.
Coached by Justin James and Collin Bingham
Pricing is tailored to the leaders you want to develop. Let’s talk about who and how.
Book a call →Become the leader your next level requires.
The skills that got you here won't always take you where you're going. As responsibility grows, leaders have to make harder decisions, have difficult conversations, delegate and lead without always having the answers. BUILD Leader develops the person behind the position.
What we build
- Self-awareness
- How you lead, what drives you and what may be getting in your way.
- Ownership
- What the organization needs from you, and taking responsibility for it.
- People
- Expectations, feedback, difficult conversations and coaching others.
- Delegation
- Move from doing everything to developing people who own outcomes.
- Growth
- An intentional plan for the leader you need to become next.
The rhythm
Real conversations about real leadership challenges, commitments and follow-through.
Growth tied directly to the leader's role, goals and the organization's needs.
A leader who knows who they are, communicates clearly, makes hard decisions, develops other people and leads with confidence and purpose.
How the levels connect
Development tied to real results.
The company sets where you're going. The team creates the environment to get there. The leader becomes capable of leading the way. Each conversation informs the others.
- Business priorities
Where the company is going this year and this quarter.
- Team & culture
What the team has to become to get there.
- Leadership development
What each leader has to grow into.
- Behavior change
New habits show up in the daily work.
- Business results
The numbers move, and they stay moved.
Typical integrated engagement: BUILD Company + BUILD Team + BUILD Leader coaching for your key leaders. Every partnership is built around your company.
Book a call →Stages of organizational maturity
Every company is somewhere on the climb.
Growth is capped by leadership capacity. We move founders from bottleneck to architect, so the business runs on structure instead of sheer force.
The business runs on one person's judgment, energy and presence.
Named leaders own outcomes and make decisions the founder used to make.
Standards hold without supervision. The culture corrects and reinforces itself.
The organization grows, develops leaders and performs on its own.
What we help you build
IdentityLeadershipCultureSystemsExecutionResultsYour guides
Meet your guides
Matt HerringtonFounder & Leadership Coach
Matt is an entrepreneur and the founder of BUILD. He partners with owners and teams to build cultures rooted in radical responsibility, integrity and powerful leadership, and believes great leadership changes more than the bottom line. It changes lives, families and whole communities.
“To help people wake up every day excited to engage as leaders in their families, businesses and communities.”
Brett HydePinnacle Business Guide & Strategic Partner
Brett brings 20+ years of global leadership experience across 42 countries, consulting for organizations like AT&T, Capital One, Apple, American Express and FedEx. Inspired by his father's legacy of service, he helps founders trapped in daily operations use the Pinnacle framework to end executive burnout and build teams that scale without them.
“Move from growth by sheer force to scaling by intentional structure, with freedom, health and impact along the way.”
Kirk WeislerLeadership & Culture Strategist · Executive Coach
Kirk has spent more than 25 years helping organizations build the kind of leaders and cultures people want to be part of. A former U.S. Army Ranger and member of the 19th Special Forces Group, he has designed and delivered more than 2,000 leadership and culture experiences, built corporate universities and leadership pathways, and reached more than 100,000 leaders at organizations including Boeing, Mayo Clinic, Harley-Davidson, Coca-Cola and Delta. He is also the author of the international bestseller The Dog Poop Initiative.
“Culture is not something an organization has. It is something people create together, every day.”
Justin JamesFacilitator & Master Teacher
Justin has spent more than 1,000 hours teaching and facilitating groups, and the people he works with call him a Master Teacher. He has a gift for making ideas stick: he reads the room, draws people into the conversation and turns what they learn into something they can use the next day. At BUILD, Justin helps teams learn together, so new standards show up in how people work instead of staying on a whiteboard.
“People don't change because they were told something. They change because they discovered it for themselves.”
Collin BinghamEntrepreneur & BUILD Guide
Collin is an entrepreneur who has built and sold multiple businesses. He understands the challenges of growing a business, building effective systems and operations, and leading teams toward sustainable growth. As a BUILD Guide, he helps people grow as leaders while becoming better spouses, parents and members of their communities. Inspired by the values instilled in him by his late father, Collin lives by a simple message: “I still love you. Just keep smiling. Don’t you quit.”
“Build a business you’re proud of, become someone your family believes in, and never give up on becoming who you’re meant to be.”
Ways to partner
Pick your route up.
FORMATBUILD Lab
Address one specific team challenge and agree on an action to use immediately.
Address one specific leadership challenge and practice a more useful response.
FORMATHalf or full day
Explore team patterns, strengthen working agreements, and practice better ways to work together.
Examine leadership habits, beliefs, and impact; identify changes to apply at work.
FORMATTwo-day immersion
Work deeply on trust, alignment, communication, and shared ownership.
Step away to examine vision, leadership identity, culture, and priorities.
Trusted in Cache Valley and around the world
Proof on the ground.
“Transformative experience. I have been blown away by the experience Matt is creating.”
“Matt and Brett have built an amazing culture and something incredible.”
“Amazing business space, and even better people that own it.”
Start with a BUILD Leadership Intensive
Build a business that can actually execute its vision.
Book a Base Camp discovery call. We'll find where you are on the climb and which route fits your team right now.